Mountain Dew is a caffeinated sweet citrus-flavored soft drink produced by PepsiCo, Inc. It was invented in Marion, VA and first marketed in Knoxville, Tennessee in 1948, and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright green-yellow and cloudy. Unlike lemon-lime soft drinks such as Sprite, 7 Up, or Sierra Mist, Mountain Dew contains concentrated orange juice.
Mountain Dew often incurs the disapproval of health experts due to its relatively high caffeine content for a soft drink, despite the fact that typical brewed coffee has a much higher caffeine dosage for equal volume. However, Mountain Dew marketed in Australia and Canada (see Dew Fuel/Mountain Dew Energy varieties below) — as well as several U.S. states — has no caffeine added at all. Nevertheless, Mountain Dew contains tartrazine (“FD&C Yellow No. 5” in the US), which could lead to allergic reactions in some people. This has also led to an urban legend that the Yellow No. 5 in Mountain Dew reduces the sperm count of male drinkers. This is, however, false. Diet Mountain Dew contains aspartame. Mountain Dew's brominated vegetable oil (BVO) is another source of contention. More than 100 countries ban BVO for its adverse health effects. However, the exact quantity of bromine put into fat cells from BVO is questioned.
Mountain Dew was originally marketed as "zero proof moonshine" and had pictures of hillbillies on the bottle until 1973. In the 1970s through the late 1980s Mountain Dew had the crude nickname of "hillbilly piss" due to the carry-over bottle art and yellow coloring, but that usage has since fallen out of favor.
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