Pibb Xtra (previously sold as Mr. PiBB) is a carbonated soft drink marketed by The Coca-Cola Company. Introduced in August 1972 to compete against the popular drink Dr Pepper, Pibb has a small but loyal following in many parts of the United States, especially the South. Many hold that Mr. PiBB had a flavor distinct from and far more nuanced than Dr Pepper, with slight hints of both root beer and chocolate soda. A diet version was also available into the 1990s in some markets, notably Texas. Some Pibb soda cans were uniquely shaped; instead of the traditional cylinder, the can had faceted sides.

The Coca-Cola Company even held a "Pibb Girl" contest in 1980, where a girl who matched a predetermined face would have won cash and prizes. However, no one realized until later on that the girl had to be white to win. After protests, the contest was dropped.

Mr. PiBB's slogan in the late 1990's was "Put it in your head" and the can featured an odd cartoon head drawn in a squiggly scribble style.

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Recipe for my lunch from @ChristyLeonard. Like Mr. Pibb and Red Vines, it's crazy delicious. http://tinyurl.com/y99cx5m :{>
AndyLeonard (AndyLeonard) Tue, 05 Jan 2010 19:28:07 -0000
Recipe for my lunch from @ChristyLeonard. Like Mr. Pibb and Red Vines, it's crazy delicious. http://tinyurl.com/y99cx5m :{>
Chiptole dropped dr. pepper and now has mr. pibb. worst decision ever.
gurumonkey (gurumonkey) Tue, 05 Jan 2010 18:29:56 -0000
Chiptole dropped dr. pepper and now has mr. pibb. worst decision ever.
@futuristicplans I think @chris_page needs Mr. Pibb to activate the #crazydelicious equation.
patloika (Pat Loika) Tue, 05 Jan 2010 16:59:36 -0000
@futuristicplans I think @chris_page needs Mr. Pibb to activate the #crazydelicious equation.
I love #Mr. Pibb. http://myloc.me/2DKJk
chrislewis23 (Chris Lewis) Tue, 05 Jan 2010 16:21:59 -0000
I love #Mr. Pibb. http://myloc.me/2DKJk
Got the number 7 with a Mr. Pibb. http://myloc.me/2DJTE
chrislewis23 (Chris Lewis) Tue, 05 Jan 2010 16:13:10 -0000
Got the number 7 with a Mr. Pibb. http://myloc.me/2DJTE
OH: Mr. Pibb... It's like Dr. Pepper without the degree.
christinamclure (Christina McClure) Tue, 05 Jan 2010 13:41:17 -0000
OH: Mr. Pibb... It's like Dr. Pepper without the degree.

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