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Alcopop is a term coined by the popular media of the United Kingdom to describe bottled alcoholic beverages that resemble drinks such as soft drinks and lemonade. In the United States, they are most commonly referred to as malternative drinks.

Description


In the alcoholic beverage industry they are known as RTDs (ready to drink) or FABs (Flavoured Alcoholic Beverages). These drinks, such as alcoholic lemonade, tend to be sweet and are served in small bottles (typically 200–275 ml in Europe and 12 fl oz in the US), and between 5–7% alcohol by volume. In Europe, alcopops tend to be pre-mixed spirits, including vodka (e.g. Smirnoff Ice) or rum (e.g. Bacardi Breezer). In the United States, alcopops are generally un-hopped beers with added sugar, coloring and flavoring; these drinks are legally classified as beers and can be sold in outlets that do not or cannot carry spirit-based drinks.

History


These drinks emerged onto the market in the mid-1990s with the launch of Merrydown's Two Dogs and Hooper's Hooch. Zima, introduced in 1994, was the first widely known and widely purchased alcopop. Many more have followed, as the drinks became increasingly popular, especially with younger people.

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Pig eaten, cake eaten, malternatives aquired and 'baby got back' playing on the stereo. Welcome to Conroe! I love my friends!
sharonmoves (Sharon Stinson) Sun, 27 Sep 2009 02:41:35 -0000
Pig eaten, cake eaten, malternatives aquired and 'baby got back' playing on the stereo. Welcome to Conroe! I love my friends!

 
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