Gourt > Recreation > Food > Drink > Soft Drinks > OK Soda
OK Soda was a soft drink created by The Coca-Cola Company in 1994 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. Their slogan was "Things are going to be OK."
History
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, the largest advertising failure in Coke's history. However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns.
International market research done by The Coca-Cola Company in the late 1980s revealed that "Coke" was the second most recognizable word across all languages in the world. The first word was "OK." Zyman (who also conceived Fruitopia) decided to take advantage of this existing brand potential and created a soft drink with this name. He conceived of a counter-intuitive advertising campaign that intentionally targeted people who didn't like advertising. He predicted that the soft drink would be a huge success, and promised Goizueta that the soft drink would take at least 4% of the US beverage market.
More on [ OK Soda ]
Generation X :: Generations and Age Groups
My girlfriend hates me. That´s Ok. There are Better. http://bit.ly/4BNkma Mary Jane Relaxing Soda.
_diosanto (Denis Fonseca) Wed, 04 Nov 2009 15:19:32 -0000
My girlfriend hates me. That´s Ok. There are Better. http://bit.ly/4BNkma Mary Jane Relaxing Soda.
1 Day, no soda, feeling ok
shamel15 (Sean) Wed, 04 Nov 2009 14:35:57 -0000
1 Day, no soda, feeling ok
Or Costco! With free soda - "A hot dog at the mall beats roast beef at the Ritz." -Humphrey Bogart Ok, Bogey said 'game' instead of 'mall'.
CostcoHotdog (Costco Hotdog) Wed, 04 Nov 2009 13:59:12 -0000
Or Costco! With free soda - "A hot dog at the mall beats roast beef at the Ritz." -Humphrey Bogart Ok, Bogey said 'game' instead of 'mall'.
Everyone #pray4indigo aww poor baby! you will be ok! stay away from things like soda,spicy food and stress! you'll be better in no time!
OhM33KOhMY (omeka edwards) Wed, 04 Nov 2009 08:30:48 -0000
Everyone #pray4indigo aww poor baby! you will be ok! stay away from things like soda,spicy food and stress! you'll be better in no time!
RT @MissJPangelina @moniquebrp Ok tipsy off gyn and sparkling pink lemonade soda..this guy is drunk..hahaha<< that sound hella good! Hmm..
MoniqueBRP (Monique Bougere) Wed, 04 Nov 2009 05:56:13 -0000
RT @MissJPangelina @moniquebrp Ok tipsy off gyn and sparkling pink lemonade soda..this guy is drunk..hahaha<< that sound hella good! Hmm..<Y
@ok_soda ãã®ãããå¢ãã§å£è§ä¸ãã£ã
bazil846 (èæ±) Wed, 04 Nov 2009 05:35:19 -0000
@ok_soda ものすごい勢いで口角上がった
Austin Texas OK Soda - A brief rumination on the 20th anniversary of the product launch, from a collector with mint cans.
Meta Description: [ Texas Precancel Club, quarterly newsletter, mailed with precancels, member e-mail list, philatelic, events, where to buy precancels, precancel dealer information, precancel stamp type information. Semi-annual mail/floor auctions, Texas counties and post offices. The Mother Of All HTML Color/Colou... ]
I'd Like to Force the World to Sing - Critique of the soft drink's marketing as a successful effort to distinguish optimistic, consumption-oriented, conservation Generation Y from despairing, ironic Generation X. By Joshua Glenn of The Baffler.
MysteryFur's OK Soda - Tribute page features long list of audio files from the 1-800-I-FEEL-OK hotline.
OK Marketing - Suck.com reviews why the product flopped.
500
OK: The Choice Of Aliens - Article in Xpressions about how marketing excludes anyone older than a 20-something.
The Official Drink Of Matthew And Jake - Rather sparse, but has an original graphic.
The OK-Ness Experience - Sound files, newsgroup FAQ, and list of known test markets.
Meta Description: [ OK soda ]
Tribe.net: OK Soda - Messageboard for fans experiencing withdrawal.
Meta Description: [ a place for those who remember OK Soda to wax nostalgic, swap stories, and maybe even organize a petition to get it back on the ]
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