A web ring is group of related web pages linked to each other in a sequence that forms a ring. When someone searching the web stumbles across one of the web ring's pages, they can click through to other sites that have related content. Web content-providers can add their pages to the ring by 'linking in' to the ring so that web surfers are more likely to encounter their site. Web rings usually have a moderator who controls which pages are 'related' and which are orthogonal to the purpose of the web ring. The step-by-step click-through route around the ring is augmented by a hub-site providing links to all member-sites, which also gives some safeguard against member sites going offline.
The intent of the participants of a web ring is not to deceive search engines, and in this sense, this can be considered a white-hat search engine optimization technique.

AussiePosse WebRing - Sites that cover different avenues of the Aussie versatility.
Meta Description: [ We have a great love for the Australian Shepherd. We believe in a versatile ]
Australian Shepherd Information WebRing - Links for sites devoted to the Aussie.
Meta Description: [ The largest, oldest, and most informative Australian shepherd web ring. Designed to provide fanciers of the Aussie with a comprehensive list of sites worth visiting. High standards must be met to join ]
Australian Shepherds UK - Owners and fanciers in the United Kingdom and other countries.
Meta Description: [ The ring to join if you love Australian Shepherds. Come visit our ring and visit the sites of people who love Australian Shepherds as much you do. ]
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