A web ring is group of related web pages linked to each other in a sequence that forms a ring. When someone searching the web stumbles across one of the web ring's pages, they can click through to other sites that have related content. Web content-providers can add their pages to the ring by 'linking in' to the ring so that web surfers are more likely to encounter their site. Web rings usually have a moderator who controls which pages are 'related' and which are orthogonal to the purpose of the web ring. The step-by-step click-through route around the ring is augmented by a hub-site providing links to all member-sites, which also gives some safeguard against member sites going offline.

The intent of the participants of a web ring is not to deceive search engines, and in this sense, this can be considered a white-hat search engine optimization technique.

See also

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• Link farm

More on [ Web ring ]

MSNBC.com: Pet health

Teaching your dog to swim safely
Tue, 08 Jul 2008 16:09:16 -0000
Believe it or not, some dogs don’t know how to dog-paddle. But even if you have one of them, there are ways to get your pooch into the swim of things gently and safely.
Animal shelter mistakenly euthanizes family pet
Wed, 25 Jun 2008 18:48:43 -0000
Animal Control officials in Michigan have apologized to Anette Hetzer for accidentally euthanizing her dog last week.
The sound of fear: Noise phobias torment dogs
Mon, 23 Jun 2008 12:34:45 -0000
Up to 20 percent of dogs of all ages and breeds suffer from noise phobias so severe that their people seek professional help for them. Thunder and fireworks are the most common causes.
Pet food seized at PETCO warehouse
Thu, 19 Jun 2008 23:54:30 -0000
Federal marshals carrying a search warrant visited the Joliet distribution center of PETCO Animal Supplies Inc. on Thursday, seizing animal food products that were allegedly contaminated.
Beaten-down dog from Vick case has his day
Tue, 17 Jun 2008 21:44:26 -0000
Leo, a pit bull rescued from Michael Vick’s dogfighting ring, now soothes cancer patients as a therapy dog in California.
Criticism halts 'Black is beautiful' pet promo
Thu, 12 Jun 2008 18:32:44 -0000
An animal shelter pulled the plug on a program promoting the adoption of black cats and dogs after criticism that the event would have taken place the same week as a holiday commemorating freedom for enslaved blacks.

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